Shane Co.
Shane Co. is the largest privately owned jeweler in the United States. The company is a direct diamond, ruby, and sapphire importer that operates twenty retail stores across the United States and their website ShaneCo.com. The company promotes their retail locations and website through radio commercials that prominently feature the company’s founder, and CEO, Tom Shane and the tagline "Now you have a friend in the diamond business."
We were asked by the producer Laurent Boeki and director Philippe Weberman to come up with several synchronised multiscreen HD setups for the new stores as well as regular single screen edits.With a small crew, we traversed the world to film at the source of Tom Shane's jewels in India , Belgium, Thailand and Japan. With this footage we were able to create and capture a local feeling and mood which looked great on the big plasma-walls instore as well as tell the story of Tom Shane buying at the source.
The small preview is a literally fastforwarded version of a 40 minutes mute edit :)
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